![]() ![]() They could be someone who started as a micro-influencer and grew their account or an already prominent celebrity whose reputation carries over to their online platforms. A macro-influencer, on the other hand, is known by many and even considered famous to some. Often, micro-influencers have a good eye for aesthetics and photography and are therefore noticed not only by their peers but by brands. They typically have less than 100k followers-but their following is a tight-knit community that actively engages with their content (think increased engagement rates on a smaller scale). a macro-influencer? And what is the difference between the two? Micro-influencers are your average Joes, your everyday people. Most importantly, it will be determined by your overall campaign objectives-and your budget!īut what is a micro-influencer vs. Do you focus on a bunch of micro-influencers, or put all your eggs in one basket with a single macro-influencer? Awesome! But the "Where on earth do I start?” questions sets in quickly. macro-influencers based on your social media needs. Let’s explore this over-saturated space together, giving you pointers on when and why to tap micro vs. ![]() How many times do you think you’ve heard the word “influencer” in the last ten years? Even if you’re only scrolling for a moment, it’s rare to see any digital campaign launch without the support of a slew of #ads from influencers around the world, no matter the industry. ![]()
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